Problem
Many buyers struggle to find unique, high-quality local handcrafted items. They often browse multiple platforms with no guarantee of quality or authenticity. Limited product details and reviews make them hesitant, and the difficulty of distinguishing authentic from mass-produced items adds to their frustration—sometimes leading them to give up on the purchase entirely.
Challenge
While several platforms offer spaces for buyers of handicrafts, many fall short of meeting buyers' needs, particularly regarding comprehensive product and shop information. This often leaves buyers hesitant to make a purchase. The primary challenge lies in creating a user experience that provides detailed product information while fostering buyer trust through a design that emphasizes transparency and professionalism.
Here are some potential approaches:
Provide comprehensive product and shop details, which may risk cluttering the interface but ensure buyers have all necessary information.
Incorporate visual elements such as customer reviews or trusted seller badges to build trust, though this may require additional development time.
Solution
To address the challenge of providing comprehensive product and store information while simultaneously building buyer trust, the solution is designed to create a structured and transparent user experience without compromising design simplicity. Several approaches can be taken:
Adding visual elements to enhance trust
Using trusted store icons that are only awarded to stores with positive reviews or certain criteria.Including customer reviews with star ratings and visual testimonials from previous buyers to help potential buyers feel confident about the products being offered.
Presenting product and store information in a structured was
Main information (product name, price, rating, and photo) is displayed in the product details. Additional details such as materials, production process, or store policies can be accessed through tabs, accordions, or modal windows to avoid a cluttered interface.
User Persona
User Journey Map
How Might We
Before determining the How Might We (HMW) questions, it is crucial to conduct in-depth research to identify Pain Points and Opportunities. By understanding these two aspects, I can formulate HMW questions that are relevant and focused on the core needs of the users and the potential for product development.
Based on the Pain Points and Opportunities above, the How Might We questions that I and my team can address are as follows.
Site Map
Design Process
Wireframe
Before creating the High-Fidelity (HiFi) design, I first create a wireframe. This step helps in designing an effective layout and ensures that the user flow meets the needs. With the wireframe, the HiFi design process becomes more focused and efficient, minimizing major revisions in the final stage.
High-Fidelity
In the High-Fidelity (HiFi) design process, I focus on visual details and interactivity that closely resemble the final product. Elements such as colors, typography, icons, and animations are added to enhance the user experience. The HiFi design allows stakeholders to understand the final look of the application before the development phase begins.
Conclusion
I received positive feedback regarding the website I created, where the design is well-organized, with clear navigation and good visual consistency in the use of colors, typography, and icons, making it easier for users to navigate and understand the information presented. However, there are a few suggested improvements, namely:
There is still a lot of empty space on the right side of the Checkout page, especially in the 'Payment Details' section.
Some sections could benefit from a little more white space to make the layout look tidier.
Prototype
If you want to see the prototype click here
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